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Structure of an event management team

The work involved in planning, organising and conducting a major event can be sufficiently great to require the employment of a team of people. It may require people to be involved on a full-time, part-time, contractor, casual and voluntary basis over a considerable period of time..

The organisation chart below indicates the magnitude and diversity of the team needed to run a major sporting event such as a National or State Championships.

Smaller events will obviously require a much smaller team, and individuals in the team may be able to take on more than one role.

This person has to be there at the start and is responsible for the overall planning, selecting and providing guidance to the event management team and ensuring that the event is successful.Tries to make some money out of selling articles of clothing, souvenirs and any other items that may have a connection with the organisation or the event.Responsible for making participants, spectators and guests comfortable. This includes food and drink, accompanying VIP's and possibly providing entertainment.Ensures that the event has all necessary officials. Also responsible for training of officials if necessary.Responsible for getting bums on seats and making sure that sponsors are pleased with publicity.Responsible for obtaining all equipment that will be used in the event.Responsible for ensuring that the venue is ready for the event.Schedules every activity in the programme. Needs to know everyone and everything in the programme. Responsible for organising the purchase and resale of clothing and other items to make profit for the organisation.

The example organisation chart above has "departments" for Programme, Venue, Equipment, Promotions, Officials, Hospitality and Merchandising. The number of departments is arbitrary and depends on the size and complexity of the event and, importantly, on the ideas of the Organising Committee.

Furthermore, with small modifications, the same organisation structure could be applicable to running a different type of event such as a conference.

An important aspect of the above model is that each department has a co-ordinator. As exceptionally important people in the event management team, they should be identified and recruited as early as possible. Co-ordinators should be a part of the organising committee and collectively they will share in decision making processes with the Event Director. The selection of co-ordinators is usually on the basis of knowledge or expertise and sometimes because only one person volunteers for the task. Whether co-ordinators have expertise or not, Event Directors need to appreciate that sport and recreation depends very considerably on the input of voluntary persons. Therefore systems should be put in place to recognise the contribution of volunteers and to provide non-monetary rewards. In consultation and close co-operation, the Event Director should develop and/provide a job description for each department head.

Copyright Leo Isaac 2006
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