with Sponsorship Proposals
The following are common problems that may occur in writing a sponsorship
- Negative words and phrases
in either the covering letter or the sponsorship proposals itself.
- The club is "experiencing difficulties"
- The club needs to be "professionalised"
- "Good results have eluded us lately"
- The club has "insufficient funds"
- Words and phrases that
sound like charity. For example:
- The club would be most grateful if you would
come aboard as a sponsor
- Sponsorship benefits
are not well defined. For example:
- Your company will receive media promotion
(how, when, what media, who's doing it?)
- Your company signs will be displayed
at our events (what events, how many, how big are the
signs, who will make them?)
- The packaging of benefits
is confusing. There is a need to state exactly what benefits
are contained in each package. Taking short cuts may lead to
a misunderstanding or the package does not appear very attractive.
- The approach taken to giving a value
to the sponsorship benefits is incorrect. The value should not
be based on the cost of a benefit but more the market value.
A particular benefit may cost very little but has a very great
value attached to it or vice versa.
- Including too many benefits in a
sponsorship package for minor sponsors. The packages for major
and minor sponsors need to be very different otherwise there
is a risk that the major sponsor will be very annoyed that they
have paid a lot of money for benefits that other sponsors are
getting for less money.
- You need to watch for conflict between
sponsors in the way you give out promotional benefits.
Are you looking for a Sponsorship Proposal Template that will save you hours of work? Click here for Sponsorship Proposal Template.
For more information on sponsorship and funding use SEARCH at top right corner of this page or MENU at top left.
Copyright and Disclaimer | About the author Leo Isaac | Email Webmaster