Cover Page

The cover page needs to be attractive. Innovative designs are good!

Use clipart wisely otherwise it may have a beative effect on the visual appeal of the document.

Details about your organisation and its programs and services

Sponsors need to get a picture of your organisation in terms of importance, size, number of years since formed, main goals and objectives, programs of importance, etc.

Benefits for the sponsor.

It is important to give as much detail as possible about the benefits to be provided to the sponsor. Consider if you were the sponsor, wouldn't you like to know EXACTLY what you are buying?

You should offer only benefits that you can guarantee. Your organisation must not fail to provide the benefits offered.

It is important to remember that benefits can be "packaged". This means thte sponsor does not purchase benefits on an individual basis but together as a package.

You will need to negotiate with the sponsor as what, exactly, is in the package. The sponsor may wish to choose certain benefits but not others.

It may be necessary to have more than one page in your proposal that explains the sponsor's benefits.

This proposal has two pages taht explain the benefits.

Working together

Suggestions as to how your organisation and the sponsor will work together to make the sponsorship work i.e. meetings with the sponsor, reports to the sponsor, allowing the sponsor to be involved in the management of a special event, etc.

It is also extremely important that details of how and when the sponsor is to pay or provide goods is included.

Proivide details of dates when the sponsorship will commence, when it be reviewed and and when it will conclude.