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Operational Plan Sample

The following table is an example of the main components found in an operational plan with the exception that there could also be a column for Performance Criteria. The five strategies in the left column are merely for demonstration purposes and should not be construed as advice on how to stimulate membership growth.

In an operational plan there would be typically 8 -10 Key Result Areas (KRA's). For the sake of this sample, only one KRA is provided.

It should always be remembered that the allocation of strategies to people is a vital element in the implementation of an operational plan.

Key Result Area Membership Growth



Person Responsible


Other Resources

Conduct visits to schools

Two visits per week to selected schools during term only

PT Development Officer

Salary $20,000 Trailer $ $1,000

Purchase of trailer

Advertise major events through print and broadcast media

Adverts placed in statewide newspapers in March, June and Sept

Promotions Coordinator

Adverts $1500


Initiate masters competition program

Program commences March and finishes in Sept

Events Coordinator

Trophies $1,000


Conduct social events appealing to members 18-25 years

Events conducted every two months

Promotions Coordinator

Events self funding


Effect regular communication with members 18-25 through newsletter

Quarterly basis: Jan, Apr, Jul and Sep

Newsletter Editor

Photocopy Consumable

Photocopy Machine


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