Go to exercises and answers

What is Strategic Planning?

 

Planning is a task that involves thinking ahead, considering options and deciding what to do.

The use of the word "strategic" in the context of planning means that the planning takes into account:

  • What will happen in the longer-term
  • The issues of greatest importance to us

Individuals, groups of individuals (e.g. families) and organisations all engage in strategic planning at some time, even if they don't know it.

An example of strategic planning for the individual is choosing one's career.

Sport and recreation organisations need to plan to ensure their future survival and prosperity. Survival should not be taken for granted. We live in a fast changing world and what holds true in one year may be false in the next. Issues that need to be addressed include:

  • The changing demographics of the organisations catchment area
  • The competition between sport and recreation organisations to increase their membership and participation.
  • The improvement of facilities
  • The growth and development of a volunteer workforce that has the capability to deliver programs and services at the level required
  • The influence of media on the demand for particular types of sport or recreation.

Making decisions about these issues can have a profound effect upon the future existence of the organisation.