SWOT Analysis Questions
The following sample SWOT questions may assist in evaluating your organisation on four levels:
- Sample 1: "Our Organisation"
- Sample 2: "Our Product and Services"
- Sample 3: "Our
- Sample 4: "Our Market"
SWOT Sample 1: "Our Organisation"
expertise and skills do the staff and /or management committee
have that would benefit the organisation?
there any membership trends that exist in the organisation?
the club have a good profile in the community? What
can we do to improve profile in the community?
the club (association) have sufficient facilities to meet current
and expected future demand?
the club (association) have a problem with equipment?
you believe that the club's premises are in a suitable location?
there sufficient communication between committee, participants,
and other persons connected with the club
SWOT Sample 2: "Our Product and Services "
more can the club (association) do to provide activities for
all ages and skill levels?
there any potential for the club to add into other sports, activities
and/or programs to make it more appealing to families?
does the club make the sport more attractive to the public?
Can anything more be done?
you believe that there is sufficient or insufficient coaching
available to participants?
the number of events/fixtures on the calendar be increased or
reduced or kept the same?
our programs and events run on days/ times that are best suited
to our members.
the club (association) have any opportunities to gain sponsorship?
SWOT Sample 3: "Our
good is our membership in getting involved in the delivery of
events, programs and services? (i.e. coach. managing, helping
with events, fundraising, etc)
do we know about our members and participants? Are the expectations
of members changing in terms of the level of service they expect?
If so how?
do we know about our members in terms of their capacity to pay
the costs involved?
you believe that the total price paid by participants is about
right? (Total price = membership + competition fees + personal
items) Or should the price be increased or reduced.
SWOT Sample 4: "Our Market"
the demographic of the catchment area changed in the last five
is the best way to reach our market in terms of promotion?
there a section of the community that the club(association)
should target more?
do we know about other clubs (and other sports) that compete
with us for membership?
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