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Drivers of change in sport organisations

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desired change for sport oranisationsTypical aspirations of sport organisations

Organisations, profit and non-profit, are driven to develop for a variety of reasons. In the case of non-profit sport organisations the desired "development" is usually:

In the case of the for-profit organisation, the desired "development" is usually:

Despite the fact that organisational development takes considerable resources, it is a human disposition to believe that there will be a reward for the effort. There usually is, but the time scale is often frustratingly slow and not likely to happen unless there is an excellent strategic plan in place.

key drivers of changeKey drivers of change

It is often the case that a major effort in organisational development occurs as a result of something that happens which become a catalyst for change. Typical situations that cause change are:

The following are three examples of how organisations might develop in regard to an ongoing stimulus for change:

Stimulus Example 1: Expectancy of higher service delivery

Explanation

Participants expect higher and higher standards of sport and recreation delivery. This increased expectancy may be due competition from other sports/organisations in the sport and recreation industry and because sport is increasingly commercialised. The media continues to have a great impact on the sport industry. Sport is not just sport anymore, it is big business.

Organisation development strategies

Benefits for Stakeholders

Stimulus Example 2: Critical need for funding

Explanation

A critical need for funding might arise as a result of:

Organisation development strategies

Benefits for Stakeholders

Stimulus Example 3: Competition among sport and recreation organisations

Explanation

The marketplace for sport and recreation is increasing in competitiveness. Recruiting new members and participants is becoming increasingly harder and/or more expensive.

Organisation development strategies

Benefits for Stakeholders

 

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