Operational Planning
Event Operations Manual
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Innovation and Change in Sport and Recreation

Examples of innovation in the sport industry include:


Hawkeye, a computer system first used in 2001 for showing the trajectory of a cricket ball has made an immeasurable difference to the sport of Cricket. Hawkeye produces all manner of statistical analysis such as ball speed, ball pitch on the wicket and trajectory of the ball after bounce. Hawkeye is now used in Tennis to assist in determining whether a shot is "in" or "out".

Sporting equipment continually undergoing research and development to improve sporting performance. Some of the best examples include:

Commercialism of Sport

Cricket is one of the best examples of sports that have radically changed in rules and format to exploit opportunities presented by television. Twenty20 and 50 over matches fill stadiums much better than Test Cricket.

Other sports have also striven to become more appealing to the television audience by:

As a result of the commercialization process of sport, advertising has increasingly inserted itself into sport through sponsorship and commercial breaks during sport broadcasts. Virtual advertising is a new sleek way to insert advertisements during the live television broadcast. Virtual advertising uses digital image manipulation to insert advertisements and logos into live television broadcasts. There is no need to have a sponsor's sign physically in the event arena. It can placed there digitally.


The modern coach has superb technology to assist in the analysis of sporting performance including:

Sport Education

The sport industry is now taken far more seriously in terms of the value of its output in dollars. Like any other industry, there is a substantial training market. To be a sports administrator, coach or official, it is increasingly necessary to have qualifications. In keeping with other industries, sport qualifications are available at tertiary level e.g. degrees and diplomas. The following areas are now available as tertiary level qualifications:

In Australia, sports such as Athletics, Australian football, Basketball, Canoeing, Cricket, Equestrian, Golf, Gymnastics, Netball, Rugby league, Rugby Union, Sailing, Soccer, Squash, Surf Life Saving, Volleyball and more, have now provided curricula that can be inserted into the tertiary level sports qualification.

Small Business Operators

The sport industry increasingly abounds with small business operators including sports coaches, sports tour operators, coaching clinics organisers and event organisers. The traditional non-profit organisation faces competition from multiple directions. Although sport bodies have ownership and control of a sport, there is really nothing to stop the business entrepreneur from moving in if they can offer better services. Hence, Football Federation Australia worked hard to try to regain control of indoor soccer (Futsal).

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